Transforming Orthopaedic Care: Digital Health Strategy for Medtech Growth
Initial status and goal
Leading Medtech device company with the goal to establish a Digital Health functionality to support orthopaedic patients both inside and outside of medical facilities (remote care). No experience in Digital Health, but a strategic goal to support product sales through Digital Health.
Syte process support platform (guided through the optimal indications and product positioning for maximised impact of the market access)
Syte analytical engine (integrated data from scientific publications, internal data and data from first tests inside medical institutions)
Result
Remote care functionality definition for optimal aftercare support (selection of optimal orthopaedic indications for reimbursement planning)
Definition of the medical and economic impact model and the according pricing scheme for the Digital Health service
Product and Digital Health service sales growth concept
Project steps
Definition of a draft on the Digital Health infrastructure of the “intelligent” orthopaedic digital health product service for major payors (public and private insurers)
Stakeholder interviews (payers and potential healthcare providers) about the Digital Health service covering general feedback and perceived added value of the digital solution
Framework for calculation of the medical and economic impact of the Digital Health services (e.g. impact on quality of treatment, quality of life, time and cost savings in various levels, real procedure costs before and after, etc.)
Challenging this medical and economic impact framework regarding expected process and organisational changes with data from a medical partner institution
Definition of the expected medical and economic impact model based on the aggregated data as the hypothesis for reimbursement negotiations with key stakeholders (e.g. health insurers)
Unlocking New Revenue Streams: Digital Health Integration for Hearing Implants
Initial status and goal
Leading hearing implant device company intends to establish Digital Health functionalities to support lifelong aftercare. Only limited experience in Digital Health, but large internal IT-team.
Syte process support platform (guided through the product development process)
Syte analytical engine (integrated data from scientific publications, internal data and data from first tests)
Result
Remote check functionality for optimal aftercare support
Proof of medical and economic benefit
New revenue stream through reimbursement
Increased competitiveness of core product
Project steps
Economic impact calculation
Reimbursement forecast based on impact calculation and payor discussion
Support of software development based on clinical process analysis and continuous medical user involvement
Digital trial to prove feasibility and impact
Payor contracting for reimbursement
Driving Revenue Growth: Decision Support System for Challenging Antiarrhythmic Drug Prescriptions
Initial status and goal
A pharmaceutical multinational targets increased usage of an expensive antiarrythmic drug. As the prescription is very challenging for physicians (medical and economic barriers), a decision support tool application for medical professionals seemed to be helpful.
Syte analytical engine (integrated data from scientific publications, internal data and data from first tests)
Result
Decision support tool for prescription of an expensive medication
Basis for cutting edge publications about drug and technology interaction
Increased revenue of remedy as core product
Project steps
Subgroup analysis with largest medical benefit. The analysis is based on publications and internal databases of leading university hospitals
Economic forecast of cost savings based on medical subgroup analysis
Concept for a patient selection algorithm that identifies those patients with the largest medical and economic impact
Software development and medical product class registration
Retrograde validation and optimisation of this algorithm on an internal hospital database
Implementation of the decision support tool within the respective medical departments
Securing Global Reimbursement: Tailored Market Access for Asthma/COPD Medication and Digital Solutions
Initial status and goal
One of the largest generic pharmaceutical firms with a specific product and digital service for Asthma/COPD patients and the goal to achieve global market access and reimbursement for the pharmaceutical product and digital health component
Syte process support platform (guided through the market access process within different countries)
Syte analytical engine (integrated data from scientific publications, internal data, patient selection for first tests, outcome evidence collection)
Result
Country specific road to market / pathway to launch the pharmaceutical product and digital service with according reimbursement
Country specific medical and economic benefit calculations and performance assessment frameworks
Reimbursement pricing including the core pharmaceutical product and digital health service inside and outside the European Union
Project steps
Selection of optimal launch markets based on Syte databases (market data, e.g., population size, per capita spending, Digital Health readiness, payor goals, government strategies, unmet needs (e.g. lack of physician or nursing resources), further windows of opportunities)
Definition of main stakeholders to be approached (regional governmental institutions, payors, healthcare providers) for first roll out
Data generation plan to further strengthen the negotiation basis for payor discussions
Tailoring of a medical and economic impact model to the country specific framework conditions and according to the feedback of payors
Development of country specific economic performance assessments to implement reimbursement